Damn, life is pretty tough at the moment. Food is costing a mint, petrol is through the roof and it doesn't look like it's gonna get better anytime soon. 

It really seems as if everyone's battening down the hatches and waiting for the storm to pass. 

But not us, entrepreneurs though. Here we are still looking for the next big thing. 

Kinda funny actually, while everyone else is bracing themselves for the hit, we're out in the storm looking for an opportunity. 

It's only natural, really. What else are we expected to do? Listen to the doom and gloom and take it? Nah, no way.

If you're a true entrepreneur right about now, you're probably itching to make some money to get yourself of this economic nightmare. And, why not?

Sure, starting a new venture right now is definitely risky. Entrepreneurship is always risky and if you have the upper hand you can do everything in your power to cover your butt as much as possible.

So, what's the upper hand?

Marketing. 

Before you starting screaming "what the...?" Don't worry – we're not talking about some flashy-motor-mouth-advertising-executive. 

We're talking about you becoming a master of communication and sales with the ability to

That's right you can get the skills to pick the right venture for you.

Now before we talk about the right way let's take a look at why it goes so wrong for some entrepreneurs. 

You don't have to be a rocket scientist to realise many shattered entrepreneurs lose their shirts because they either picked the wrong opportunity or they just didn't know how to maximise the right opportunity which landed in their lap.

And, we believe the major deal breaker is they didn't truly understand the essence of marketing and sales. 

You see, unskilled entrepreneurs think the way to riches is developing a product or idea so unique people are going to lining up the block to come and get it. 

This is so, so wrong because they haven't given any real thought to find the person who'll actually buy and use it. 

Watch any reality tv business program like Dragon's Den and you’ll see exactly what we mean. 

Time and time again you see wannabe entrepreneurs expect to receive $1000s for their next 'big' idea. They've spent all their time on developing and manufacturing the product (in fact some will even have 1000s of the thing sitting in their garage ready for sale). 

(Haven't you ever sat through one of these programs and thought to yourself "Who the heck would ever want that?")

Now, that's not the only problem – the other glaring problem is they can't sell it. They haven't even made one sale. 

They can't sell it to anyone because they're terrified of selling themselves and their product and what's even worse – they don't even know who to sell to. 

They don't even know where to find these imaginary hordes of people who are supposedly dying to have their product. 

Quite frankly, they haven't even got a clue if anyone actually wants their product.

They've committed the no.1 crime in marketing and business success – they were all about the product and not about the people or customers.

If you've ever been involved in network marketing, you'll have seen it time and time again. Usually all you're ever told is it's all about the product. They'll tell you its awesome, ground breaking, better than anything else ever seen etc, etc. 

Then, they'll tell you it's easy to sell because well… because… it’s just sooo awesome. 

All you have to do is round up all your friends and family, and sell it to them. Easy money, yeah right!

Good grief, was your friend even interested in the latest advances of vitamins,
e-commerce, or plastic kitchenware? Or did they just cave in and buy it because they couldn't stand your harassment anymore?

They've got you focussed on the wrong thing – the product and unless you've got a marketing expert in your up-line showing you the ropes, you're done for.

If this sounds like similar mistakes you've done in the past, it's not your fault. Really, you didn't know any different and plenty of people just like you are still making these mistakes. 

Luckily, you're different because you're doing something about it.

You don't have to keep going from one opportunity (or product) to another to find the pot of gold. (Anyway, we're willing to bet you've now pissed off at least some of your family and friends. They don't want to hear about your next fabulous business opportunity – ever). 

Leave the rubber necking at every possible goldmine to everyone else and start making yourself a better entrepreneur – by getting the right skills. 

Hear us out - let's say you're the most optimistic, hyped up, nothing in the world is gonna get you down 'butterfly' swimmer. 

You're going all the way to the Olympics. 

You train everyday. You read and listen to all the right motivation guys to keep you pumped up. And, each year you try to qualify for the 'butterfly' event, but you can’t figure out why you can't get into team. 

After years of trying you decide to take the time to watch other successful butterfly swimmers. Finally, it dawns on you – you're doing the breast stroke.

Okay, that's an extreme example.

But this is what keeps struggling entrepreneurs on the hamster wheel. 

While their hearts in the right place, they're concentrating on the wrong skill or they been unable to look around for the right help. 

And, if this sounds like you in the past – here's your opportunity to get out of the rut and finally make something happen.

Now, here's one major beef we've got to bring up which some entrepreneurs mistaken as the 'holy grail' to entrepreneurial success. 

Over the past few years, we've met numerous entrepreneurs who have devoted hours to keeping themselves motivated. They've become absolute optimists; they listen to every top class motivation speech on the earth.

They can rattle off the names of big and mega successful motivational experts and they can quote pages of thought provoking quotes or catch phrases – here's the thing though, you and your family can't eat motivation every night.

Don't get us wrong, motivation is key element in entrepreneurial success to keep you going, but no amount of motivation, hype up sessions or feel good rallies is going to make you money if you don't know how to market and sell properly.

Truth is – businesses and ventures can only exist or survive when something is getting sold.

We don't care how many experts or expensive software you've got up your sleeve helping you – if you haven't got marketing and sales you're throwing yourself against a brick wall.

This is why as an entrepreneur you must become an expert marketer. 

You've got to know how to sell and how to attract customers to your business.

To be a successful entrepreneur you need to be able to:

Sniff out your prospective customers

Raise their curiosity

Make them take action

And, give 'em something of value so they'll happily open their wallets for you.

Right now, as an entrepreneur you've probably got 2 or 3 skills maybe:

You can spot a good idea

You're great at convincing people to believe in you

You're the person who’s not afraid of taking a punt

And, to become a truly successful entrepreneur you've got to have an arsenal of skills because you’re the one running the show.

Just look at what one entrepreneur has achieved so far,

You've gotta be a marketer, like him. 

And, guess what it isn't even difficult to understand. 

Seriously, once you've got your head around it, you will be dumb struck at how simple it is and kick yourself for not discovering it earlier. 

C'mon, stop following the crowd of blind entrepreneurs who are always losing money on dead end 'pie in the sky' opportunities. It's time for you to get the full story and become a triple threat entrepreneur (an entrepreneur who can sell themselves, their products in person, in print and on the 'net).

Join the ranks of entrepreneurs now, where you call the shots, you become a success and you create the lifestyle and business you want.

Now is the time to take control of your future and yourself up a notch by

Developing a natural ability to pick opportunities which will work for you

Understanding the Psychology of Selling so you can connect with the right customers and make money

Using marketing to achieve business success

Super charging your entrepreneurial success by making yourself the expert

Here’s the first step call Mike on 64 4 973 7965 and get in the Mentoring program.

You’ve probably been ‘round the block already so we’re not going to harp on about what he can show you. Just simply, he can help you become the entrepreneur you’ve always wanted to.

Unfortunately, he can only help so many people. You gotta act fast, call him now.

If you don't – you'll just be spending more unnecessary time getting frustrated and lose more money when you could be on track making money.

Call Mike on 64 4 973 7965 and then come back and get yourself a FREE copy of the 'Stop Getting Ripped Off' (value $47) report. You'll get a priceless quick fire marketing education. Click here to get yours.

By the way your copy of the free report it isn't full of university theory marketing. It's practical 'if you don't know it you starve' education. 

The type of marketing to avoid with a 10 foot pole – it can send your small business to the cleaners in no time flat (we've seen it happen)

Which marketing 'experts' you need to be very cautious of

The money making mental edge you’ll need to transform your business into a cash machine

Mike and Marty

P.S. Remember to sign up as a new member of the 'Business Busted' and get a Free chapter of 'Marketing is Everything' (value $27) with it you'll be able to get started on taking your entrepreneurial journey up a notch. 

Call Mike first on 64 4 973 7965 then go here to get your free stuff.